In the development of this product we feel that we are taking a bold step by forcing the issue and bringing about a seed change in the traditionally very conservative instrumentation sector. Function and price are still the key “must have” factors but I believe that if we can also give our customers a sexy looking product then that will also become a key aspirational attribute.
DesignEdge’s in-depth understanding of manufacturing and engineering allowed it to work alongside Michell like an extension to the engineering team. DesignEdge got on with the ‘real’ design as soon as possible rather than producing reams of heavily stylised but wholly impractical sketches. I prefer that way of working and think that the results speak for themselves.