Until very recently the external design wasn’t an important factor in the marketplace. Customers just wanted to know whether a product functionally did the job it was supposed to. No one worried about what it looked like, but now there’s much more emphasis on the external design, particularly in Europe. DesignEdge wasn’t so close to the old products, so their team could see the design process with a fresh pair of eyes. Looks aren’t everything, but they do help. It’s not like producing a car, where the design could double the market for a product, but the external design could certainly help us achieve another few percent. Whereas functionality and price were previously the only areas of interest, design definitely does come into it now when buyers are choosing products.